Graphic by LollyChristmas.com using Crown Media logo and photography.

Every late-June through July, Hallmark embraces the upcoming holiday season (which they always celebrate in a big way) by marking halfway through the year with a festive summer programming event. If you’re a Hallmarkie, you know this, but if you’re new to all of it – this is basically what happens: On Hallmark Movies & Mysteries, we’ll have two weeks of Christmas movies that’s followed immediately by Hallmark Channel for three weeks.

In the midst of that, Hallmark Movies Now will also stream holiday movies on the subscription service all month long. It truly is Christmas in July, and this year is no different.

Among the 100 movie collective of holiday titles streaming, HMNow is adding fifteen additional films, including: “Merry Matrimony”, “Finding Father Christmas”, “A Majestic Christmas”, “Signed Sealed Delivered for Christmas”, “A Nutcracker Christmas”, and many more.

Check out some debut highlights below!

“Switchmas” | Available to stream: July 1st
Stars: Elliott Gould, Davie DeLuise, Elijah Nelson, Justin Thomas Howell

Ira J. Finkelstein is obsessed with Christmas. He has seen every Christmas movie ever made and his dreams are filled with reindeer, sleigh rides and snow. The Problem? Ira’s Jewish – and at 11 years old, Christmas is passing him by. When Ira’s hopes for a holiday vacation in Aspen are dashed, he hatches a plan to finally get the Christmas of his dreams. Flying unaccompanied to visit his grandparents in Florida, he swaps tickets with Mikey, another 11-year-old on his way to Christmastown, Washington.

“Christmas Wedding Runaway” | Available to stream: July 5th
Stars: Sara Mitich, Harmon Walsh, Joseph Cannata, Mimi Kuzyk

Maggie Colby runs away from her own wedding when she has doubts about her true feelings for her fiancé Douglas Wilshire. Maggie tries to sort out her feelings while trapped by a blizzard in a mountain lodge with her grandmother and ex-boyfriend Colt. Will Maggie get back together with Colt or will she return to Douglas?

“A Christmas Village” | Available to stream: July 12th
Stars: Madeline Leon, Neil Paterson

Piper Jansen is a public relations genius and owner of her own company “Piper’s Picks.” After creating countless campaigns, she decides to use her grandmother’s holiday recipes to write and launch a book of her own but, suddenly finds herself in the middle of a very public scandal that threatens the launch of the book as well as her business. Piper decided to take advantage of a guest spot on a morning talk show and agrees to work for struggling single father Time White, a guest on the show and the handsome owner of a failing Winter Christmas Village – free of charge.

“Shoelaces for Christmas” | Available to stream: July 19th
Stars: Jessica Morris, Bailey Chase, Mia Topalian, Austin Grant

Jennifer is a self-absorbed teenager who inadvertently stumbles into a local homeless shelter late one evening. Upset with his daughter’s selfish attitude, Jennifer’s father offers an ultimatum which includes her volunteering at the shelter in the hope she will learn to be responsible and compassionate towards others. Through this new experience Jennifer creates an unlikely bond with both the staff at the shelter and one very special young guest which lead her to the true meaning of Christmas.

For more on how you can watch, the available titles, free trials and more, visit: www.hmnow.com!

Stay merry!

Additional photography via Crown Media.