Photos: Hallmark Media

Hallmark Media and Peacock officially announced today that they were entering a partnership for live streaming and on-demand programming this holiday season as part of a first-of-its-kind linear plus SVOD deal. Starting Wednesday, November 2nd, viewers will be able to watch Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama Christmas movies, including the original premieres from this year’s Countdown to Christmas and Miracles of Christmas slate.

This hub on the Peacock streaming service, which you can sign-up for free with, will feature live simulcasts of all three channels with current season programming available live and on-demand next day as well as a robust library of movies within the Hallmark library.

“As we continue to make Peacock a premium streaming destination, Hallmark is exactly the type of brand we want to align with,” said Kelly Campbell, President of Peacock, and Direct-to-Consumer, NBCUniversal. “Through this groundbreaking partnership, we’re giving Hallmark viewers a unique viewing experience while continuing to grow our audience, boosting engagement across both brands.”

“We’re proud to enter this partnership with Peacock and bring our widely beloved Hallmark content to their subscribers,” said Wonya Lucas, President & CEO, Hallmark Media. “The opportunity to provide our devoted fanbase access to all three of Hallmark’s linear networks will allow our audience to continue to grow and connect in meaningful ways.”

In addition to the live Hallmark channels, Peacock subscribers have access to Hallmark content on demand, including live and next-day access to series like “When Calls the Heart,” plus the new, original primetime series “Ride” and “The Way Home,” premiering in 2023. The Hallmark-branded hub will also include a VOD collection containing new premiere movies and dozens of Hallmark movie classics all included with a Peacock Premium subscription.

This is such exciting news! Will you be streaming Hallmark holiday movies on Peacock?

Stay Merry,